European business big and small

A complaint arrives from the lobby group smallbusinesseurope (small letters obligatory). Created in 2001 as “an EU SME liaison point”, smallbusinesseurope (whose patron is former European commissioner Leon Brittan) is unhappy that the European federation of employers' organisations, which used to be called UNICE, has rebranded itself as BusinessEurope. There are dark mutterings about BusinessEurope not having done its homework properly. So what's wrong with BigBusinessEurope?