Go to the Content   Saturday, 26 May 2012
 

Swiss freesheets change the landscape

By Toby Vogel  -  27.09.2007 / 00:00 CET
The death of the newspaper has been predicted often enough. The advent of radio, then television, was supposed to kill it off. It did not happen. Today, it is the internet that is predicted to make newspapers obsolete. The Swiss are doing a test run by treating the daily newspaper as a carrier of advertising and giving it away for free in order to reach as many people as possible – precisely what content-providers on the internet are doing.

Please log in to read this article:

Log-in

Password

Forgot your password? Just type in your e-mail address and click on the Log In button

 

Don't have a login yet?

Discover your benefits and register for free now! It only takes a minute.

 Register for free

 

 

 

 

 

 

 

 

 

 

© 2012 European Voice. All rights reserved.
Varrow

Most viewed in

Related articles

At first glance, tiny Luxembourg's population appears spoilt for newspaper choice. A country with a population of a medium-sized city (460,000) wakes up to eight nationally distributed dailies.

On the evening of 3 December, the day after parliamentary elections, all three of Russia's largest television channels began their news programmes with the same four-minute clip of a self-congratulatory speech by Vladimir Putin at a factory outside Moscow.

There cannot be a politician left in Belgium who has not been given an opportunity by the country's media to air his or her point of view about what now stands as the longest political crisis in the country's history.

Despite his stunning election win this July, Turkey's Prime Minister Recep Tayyip Erdogan remains a prickly character when it comes to media criticism.

That the UK is not a member of the eurozone is at least partly down to the influence of Australian-American global media magnate Rupert Murdoch who is against British participation in the euro. Among the many print media titles owned by Murdoch's News Corporation are the Times, the Sunday Times, News of the World and the Sun; plus Sky Television and parts of ITV, both rivals to the state-owned BBC.

Advertisement

Comments

 

Your comment
Please note: The fields followed by an asterisk (*) are obligatory fields

Comment*

Name*
E-mail*
Website
 I accept the Terms & conditions
 I would like to share my e-mail & website

Advertisement

Privacy policy | Terms & conditions