Monday 21 April 2014
Advertise  |  Subscribe  |  Register  | 


About cookies: we use cookies to support features like login and sharing articles. Keep cookies enabled to enjoy the full site experience. By browsing our site with cookies enabled, you are agreeing to their use. Review our cookies information for more details.

Young people are an asset to businesses

By Chief people officer McDonald's Europe London  -  06.12.2012 / 04:15 CET
Businesses should give young people the chance of employment.

I wholeheartedly endorse Denis Pennel's call for greater public- and private-sector co-operation to tackle youth unemployment (“Give young people the skills to work”, 15-21 November).

I would also like to take his argument one stage further, by encouraging more employers to see the benefits young people can bring to their organisations.

At McDonald's, 75% of our 415,000-strong European workforce are under 25, so we see first-hand the benefits of employing young people. By aligning as many of our core development programmes as possible to nationally recognised qualifications, we are able to create a valuable employment experience for our people. Furthermore, there is also clear evidence that this also drives customer-service levels and employee pride and commitment up – and staff turnover down. A clear win-win situation for the business and its people.

For these reasons, other businesses might benefit from taking practical steps to provide quality employment opportunities, as well as implementing measures to boost the employability of young people in the communities in which they operate.

For example, businesses could take a fresh look at the way they recruit. Employers can often miss out on exciting new talent by relying on word-of-mouth recruitment processes that exclude young people who are not plugged in to the necessary networks.

Businesses can also help enhance the employability of young people – and identify future talent – by hosting work experience, visiting schools to give talks and guidance, supporting volunteering initiatives, and mentoring a young person as they look for employment.

For me, being a good neighbour to the young people in our communities during these tough economic times makes sense, because they will remember for the rest of their lives how we treated them. Young people are tomorrow's customers, taxpayers, parents and opinion-formers, and the way employers treat them today will have a massive influence on the choices they will make and on the things they will say about us in the future.

David Fairhurst

© 2014 European Voice. All rights reserved.

Most viewed in Health & society

Trade unions protest against austerity measures

Unions call for new plan to boost growth and jobs.

ETUC demo

Renzi appoints women to head state-owned companies

Italian prime minister announced industry shake-up.


Commission to give verdict on national Roma strategies You need an active subscription to read this article

‘European Roma Summit' to assess policies and funding for social inclusion.

letterjob_centre(r) web

Related articles

Italian prime minister announced industry shake-up.

Unions call for new plan to boost growth and jobs.

‘European Roma Summit' to assess policies and funding for social inclusion.

When it comes to typographic errors, Entre Nous hesitates to derive any pleasure from the misfortunes of others.

Commission's plans on the rule of law should be welcomed.




Your comment
Please note: The fields followed by an asterisk (*) are obligatory fields



Please, copy the code on the left into the box on the right

 I accept the Terms & conditions
 I would like to share my e-mail & website


Cookies info | Privacy policy | Terms & conditions